When I talk to people about what I do and what tools AGI uses to help our clients run successful campaigns, I often get the response, “What is HubSpot? I’ve never heard of that.” Well friends, don’t tell my boss I’m giving away a few of our trade secrets, but I’m here to answer that for you today.
HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers. Now your next question may be, “What does that have to do about advocacy?” Answer: Everything.
Effective campaigns must be founded on successful advocacy networks. AGI harnesses the power of HubSpot by turning your website into a magnet. By creating informative content, optimizing it for search engines, and sharing it on social media you capture the right audience – whether they’re buying your product or taking action on your behalf.
We’re excited to announce that the whole AGI Digital Team has recently been certified in both the best practices of Inbound Marketing and development on the COS (customer optimization system; unique to HubSpot). This means when advocacy firms start to talk about using HubSpot, there’s only one place they should go for development.
HubSpot isn’t right for all our clients. If you’re interested in learning more about how the system might help you achieve your advocacy goals, give us a call.